Deciding on a name is undoubtedly one of the most significant decisions you’re required to make when starting up your own car wash business. No matter how innovative or reliable your products and systems may be, you’ll struggle to make a mark in the industry if you don’t get the name right. It really is instrumental to whether your company succeeds or fails. Here we’ve explained why…
First Impressions
The long-term success of car wash businesses and other service providers rely massively on first impressions, so making a powerful impact from the outset is absolutely essential. The first thing a prospective customer is likely to interact with is the name of your business so it’s paramount it conveys the right message – as the saying goes, you never get a second chance to make a good first impression.
Business names are often compared to a first handshake; it says a lot about the person and leaves a lasting impression (whether this be for good or bad reasons). Just like you might make assumptions of people based on the small gesture of a handshake, your target audience are likely to also make assumptions of your business based on its name.
A great name has the ability to build a long-lasting relationship with customers, whereas a poor name has the ability to ruin a relationship before it’s even started.
See more: Marketing Tips for Car Wash Businesses
Stand Out from the Competition
There’s a whole host of large, international corporations as well as plenty of smaller, independent firms, so how can you make sure you stand out? After all, you’re all providing a very similar type of service so what makes a customer choose one company over another?
The character of a car wash business is pivotal when it comes to deciding which one to utilise. Regardless of the industry – whether it be the beauty, food or fashion industry – branding sells, and the car wash industry is no exception. And the name printed on the branding is a critical component. What you decide to call your business is more than just a name, it represents the entire identity of your company, the values you stand for and the quality of service you provide.
There’s No Going Back
Once you’ve decided on your business name, there’s no going back – it’ll appear on everything you own, such as your website, business cards, letterheads, promotional materials and more. Your business name is your sole representative, so it needs to be something you truly believe in.
Potential Investment in the Future
What you decide to name your business can have a considerable impact on your growth and how you’re perceived within the industry. For example, you might intend to seek investment at some point in the future and if you have an inappropriate business name, potential investors will more than likely be negatively influenced. This can inevitably restrict just how much and how quickly your business is capable of growing.
See more: What Makes a Good Car Wash Location? 7 Things to Consider
How to Name Your Car Wash Business
Here are some of our top tips for helping you to decide on a name for your new car wash business –
Keep it Short, Simple and Easy to Remember
Think of the most well-known and successful companies – Amazon, Apple, Ford – they all have names that are short, simple and easy to write. If customers are unable to remember your name or are unsure of its spelling, it’ll make it difficult for them to find you online or refer you to others.
Avoid Narrow and Literal Names
Before naming your business, consider how it might evolve in the future. If, for example, you’re based in London, you might be tempted to name your business ‘London’s Premium Car Wash Service’ or something similar. But what if in the future you expand and open facilities in Manchester, Birmingham and other cities across the UK? Suddenly your name is too narrow and restrictive. Make sure the name you decide on is able to transition with your company.
Consider Your Competition
One thing we strongly recommend before deciding on the name is to check the names of your competitors and also businesses from other industries. It’s not uncommon at all to find that a business from a different industry has a similar (or even identical) name, and this can result in confusion for prospective customers.
If you intend to take your business online (which we advise you do), then you’ll also need to register a domain. Not all domain names are available so ideally, you’ll need to find one that is.
Learn More with PSD Codax
We hope that the above has provided some useful information on just why naming your car wash business is so important. Here at PSD Codax we have years of experience in the field of the car wash business and have seen just how pivotal a role branding has in the long-term success of a business.
Please don’t hesitate to get in touch today for an informal chat on how we can help you build your business.
See more: Car Wash Safety – A Car Wash Operator’s Guide to Safety
See more: 5 Car Wash Trends Emerging in 2019 and Beyond that Car Wash Operators Can Leverage
