Full-Service claims the highest ticket average per car
One of the most attractive features of a full-service wash is the income potential. Of all the car wash business models, full-service claims the highest ticket average per car. This is due to the perceived value of the wash, and the customer interaction.
There are multiple points of contact with a full-service wash.
The service adviser or greeter
The employee that delivers the car to the customer.
All of these are opportunities for you to add value to your service offerings, and to get valuable feedback from your loyal customers on the job you are doing. No other wash segment offers this much customer interaction.
A higher cost of entry and a steeper learning curve might not seem like an advantage to operating a full-service wash. However, if done correctly, those hurdles make it that much more difficult for a competitor to move into your trade area and attempt to lure your loyal customers away.