The pandemic has presented a plethora of challenges for business leaders and managers all over the world. Every business in every industry has needed to adapt the way it operates and sells.
Car wash businesses are no exception, and the last 12 months have undoubtedly been some of the toughest the industry has faced. Those that can navigate the storm best and adapt quickest, may find themselves in promising positions as normality resumes.
Fundamental to the success of a car wash business is the ability to sell wash services consistently and reliably. In this article, we delve into some of the best ways to sell car wash services in 2023 and beyond.
Selling Car Wash Services in 2023
Follow the tips below to get started. If you’re looking for help getting the most from your forecourt, contact us here at PSD Codax and discover our suite of products designed to improve the flexibility, security and profitability of how operators can sell car wash and valet services.
Contactless Kiosks
The pandemic has increased the adoption of contactless payments. Using contactless instead of cash/chip and pin, removes the handling of cash/cards and also speeds up transactions. During the pandemic, this has helped reduce the spread of germs in essential shops such as petrol stations and supermarkets.
Contactless kiosks go one step further and remove the need for any staff to be present. This helps further reduce the likelihood of spreading germs, as well as helping reduce administrative tasks in the forecourt.
The ability to speed up payments and reduce the likelihood of long queues forming helps improve the overall customer experience.
Kiosks can also offer real-time data analysis, helping empower managers with key sales figures whenever they need them.
Loyalty Programmes
Predictive revenue is the holy grail in business. It is a fundamental pillar for growth and feeling confident in investing money back into the business. Loyalty programmes and membership clubs are ideal for creating more predictability within your business.
If you haven’t already launched a loyalty programme, our recent blog post provides some tips for getting started.
Here at PSD Codax, our fleet cards offer a flexible solution to offering a huge range of memberships and subscriptions. You can customise all sorts of features to create loyalty programmes that work for you and your customers.
Apps and Websites
The pandemic has been a catalyst for the use and adoption of new technology in business. Having an app or website may once have seemed like an added perk for a car wash operator, but now, it is one of the most vital channels to sell services from.
Having your own app or website means customers can buy your services 24/7, from anywhere in the world. This is a huge shift and car wash operators need to carefully consider how this impacts the way in which they sell and promote their services.
The PSD Codax WashNow app includes a visual purchase history with date, time, service purchased and remaining balance. This can be particularly useful for business/fleet customers.
These payment options also offer a truly contactless payment experience, reflecting the current preference and payment option for 2023.
Local Partnerships
Local partnerships can be a great way to generate new sales for your services. These partnerships don’t have to cost anything and can be a great place to start if budgets are tight.
An example of a partnership could be to join forces with a car sales room. Could you offer them a discount in exchange for promoting your car wash to new customers? Or perhaps even allow the partner business to directly sell car washes on your behalf and take a cut of the revenue.
This sort of strategic partnership can go a long way in helping create new ways to acquire customers. Our guide explains more tips for creating local partnerships.
If 2022 has taught us anything, it is that businesses need to be creative and feel confident experimenting with new ideas and strategies to navigate challenges.
Bundles
One of the specific challenges many businesses have faced during the pandemic is the drop-in demand for their core services. It’s hard to increase sales if the demand simply isn’t there.
In these instances, something worth considering is the use of bundles to create higher value products/services that customers could buy. Could your car wash create a premium wash/detailing bundle and target this to a new type of customer? You may find that although demand for your regular service has dropped, demand for new services, has actually increased.
The key to success is being able to test new ideas until you find one that sticks.
Learn More About PSD Codax
If you’re looking to increase sales and revenue in the forecourt, our products here at PSD Codax can help. From payment kiosks and car wash controllers to customisable apps and menu signs, we have a whole host of innovative products designed to improve the selling of car wash services.
Our products are helping to revolutionise car wash payment and monitoring.
For more information, simply download our brochure today, or get in touch with our expert team.
