The product development team at PSD Codax has been busy developing new solutions to make it easier for retailers to up-sell car wash services and for customers to use them.
They include the new Codax select and pay terminal which has a specially positioned touch screen. Codax managing director Graham Round said: “Touch screens are always an issue in open sunlight but careful mounting of the screen shields it from direct sunlight to avoid glare.”
The new terminals can accept pin-free bank transactions – similar to contactless payments in shops – which means motorists don’t have to key in a PIN number or queue at the sales desk to pay. And if they run out of wash credits on their multi-wash smartcard, they can top it up at Codax terminals with their bank card day or night.
“Many motorists already pay for their petrol at the pump and providers of automated car wash services need to do the same in order to attract and retain customers,” added Graham. “It suits our busy life styles to be able to drive straight into the wash bay.”
He continued: “Our new touch screen terminals create more opportunities for up-selling as well by asking customers if they would like extra services, such as extra pre-wash and vacuum services.”
Codax is also introducing voice instructions on its unattended select & pay and pay at wash terminals to make them easier for customers to use.
The new self-service machines talk customers through the different services and options and feature the latest bankcard processing technology for faster payment authorisation. Voice files can be easily changed to enable retailers around the world to provide spoken instructions in local languages.
Codax will be demonstrating its new generation of payment solutions during the Association for Petroleum and Explosives Administration (APEA) annual exhibition in Coventry, UK this November.
Motorists now have the option of buying a barcode ticket from the forecourt shop which they can scan at one of the new Codax wash bay terminals to activate their chosen programme. Or they can drive directly to the wash bay and pay for services using a bank card which means they don’t have to queue in the shop.
And customers who use car washes and other valet services regularly can access services using the Codax smartcard system and benefit from attractive loyalty discounts.
Graham Round, managing director of PSD Codax, said: “We are continually developing new ways for customers to pay for and access car wash services and help forecourt retailers boost revenues. Barcode tickets are simple and hassle-free way for customers to start their chosen wash programme.
“Codax technology enables retailers to hold on to time-pressed motorists who are may be unwilling to queue in the shop and who will recognise that an empty wash is ready to use with their bankcard. And with Smartcard technology retailers can reward their most loyal customers to ensure repeat business.”
The APEA’s annual exhibition, conference & awards dinner is being held on November 7 at the Ricoh Arena, Coventry. PSD Codax will be exhibiting on stand A19.
UK-based PSD Codax, the leading developer of token-free control systems for car care equipment, is helping BP in Australia strengthen control of car wash revenues.
BP is integrating Codax Code Generator technology with its point of sale system (POS) to improve sales data reporting and security at retail sites across Australia. The system has been rolled out following development by Codax and local installation by car wash equipment company WashTec.
The new Codax control system – which has ethernet connectivity and eliminates the need for under-counter wiring – plugs directly into the in-store network so that all tills can be used to sell car wash programmes and print customer access codes.
POS integration with Codax technology also enables head office to collect accurate sales data from almost any sales desk. Wash codes are issued only after a till transaction has been completed which prevents miss-keying and staff giving away free car washes.
The new Codax Code Generators will help to reduce shrinkage and improve and speed-up the daily reconciliation process for station management.
Codax Code Generator can also give retailers the added option of selling smartcards for multi-buy wash promotions direct from their POS terminals. This gives retailers far greater control over their car wash promotions.
BP is the latest to benefit from Codax Code Generator technology. Other customers include Shell UK which recently installed over 150 units and Peregrine Corporation in Australia.
Graham Round, managing director of PSD Codax, said: “We are delighted that BP is the latest company to link our new Codax Code Generator with its POS system.
“This enables staff to sell car wash services directly from any POS screen, just like other products on the shop shelf. It will also improve revenue control and analysis of sales data, as well as provide more opportunities for staff to sell car care services.”